Bill, you travel around the world speaking and teaching about social media. Tell us about your journey to becoming such a strong recognized leader. What in your background prepared you to do this important work?
What’s your definition of relationship marketing, and what is new about this type of marketing?
Could the key to selling things with social media be, at the core, getting back to basics?
What are some of these basic skills we as small business owners need to develop as marketers and why?
I am a big advocate that people do business with people they KNOW LIKE and TRUST—how does social media build my business reputation and increase the KLT factor?
Why is social media or relationship mktg such a ‘game changer’?
Is social media REALLY worth it for business owners?
If it’s not putting money in your pocket … what’s the point, right?
How does social media increase traffic and turn prospects into buyers?
Increase sales?
How does social media create repeat sales?
How does social media create word of mouth (WOM) marketing?
What are some of the most common fears that prevent individuals and businesses from fully embracing social technologies?
How much time is required?
How do you suggest small business owners make the most of social media, without it becoming all-consuming and a waste of time?
How often do you suggest people check into their twitter, Facebok, Google + accounts?
How does social media level the playing field for small companies?
How does social affect the relationship of small companies to their customers?
Where should a small company start if they want to use social media to drive profits?
What tools should small companies use to engage and monitor their brands?
What’s missing from most small business social media programs?
What are some of the best small business social media tips?
How do you provoke customers to respond in ways that generate inquiries and questions you can help them solve?
What are some case studies of small biz use for social media?
How do small companies use social media to ensure they are profitable over the long term?
Can social media mktg be done affordably?
What is the ROI of social media?
Are businesses better off in a connected world?
How are you personally connecting with clients?
Where do you find the most meaningful conversations?
What are some of the biggest mistakes businesses make today regards social technologies online and offline?
What can small companies expect from social media in the future?
What is the future of relationship marketing as technology continues to rapidly evolve?
If you were to “press the reset button” and start all over again, what would you do differently?
